Headline Tip #12: Retweet to Go Forward

by Wes Hanson on May 1, 2012

Social media is not a monologue you broadcast from on high, or even a dialogue. That’s so old media. Social media is conversational, a multi-logue. As in any social setting, what goes around comes around. Therefore don’t neglect to bring attention to other people’s worthy content on Twitter via retweets. “Retweet” is not an Elmer […]

Headline Tip #11: Twitter Invigorates Headlines

by Wes Hanson on April 30, 2012

With its severe space restrictions Twitter is actually a headline enthusiast’s dream, and a throwback to the earliest days of journalism where short headlines ruled. A well-written short headline puts you ahead on a level playing field where everyone (even the establishment pros) has the same constraints and opportunities. The headline is tailor-made for the […]

Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]

You Need a Blog… But You Don’t Have to Write It

by Wes Hanson on March 21, 2012

For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]

Why You Need a Writing Advisor

by Wes Hanson on March 20, 2012

Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]