by Wes Hanson on March 23, 2012
The digital tsunami may have upturned journalism but the media is still paddling around looking for stories. Indeed, the waters have never been more crowded — and old-world press releases remain some of the handiest life preservers. Unlike social media and blogs, press releases are a direct line to journalists, and in the language they […]
by Wes Hanson on March 22, 2012
Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]
by Wes Hanson on March 21, 2012
For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]
by Wes Hanson on March 20, 2012
Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]