The Press Release Stays Afloat

March 23, 2012

The digital tsunami may have upturned journalism but the media is still paddling around looking for stories. Indeed, the waters have never been more crowded — and old-world press releases remain some of the handiest life preservers. Unlike social media and blogs, press releases are a direct line to journalists, and in the language they […]

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Newsletters and Articles Build Credibility and Position

March 22, 2012

Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]

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You Need a Blog… But You Don’t Have to Write It

March 21, 2012

For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]

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Why You Need a Writing Advisor

March 20, 2012

Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]

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