Headline Tip #1: Headlines Can Change Your Life

by Wes Hanson on April 2, 2012

Of the thousands of words you might publish, the most important will be your headlines. Even the best copy goes undiscovered and unread without a strong headline that tells the reader what’s in store, the information you propose to exchange for his time and attention. The reader wants to know where you will lead him. […]

A tagline is a brand’s trusty sidekick, running alongside it to assist in the battle to be noticed, understood, and remembered in a splintered, cluttered, and cacophonous world. A good tagline explains a brand; a better one inspires; a great one is memorable. For the very best examples, pith, wit, and a sprinkle of copywriting […]

Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]

You Need a Blog… But You Don’t Have to Write It

by Wes Hanson on March 21, 2012

For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]

Why You Need a Writing Advisor

by Wes Hanson on March 20, 2012

Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]