Of the thousands of words you might publish, the most important will be your headlines. Even the best copy goes undiscovered and unread without a strong headline that tells the reader what’s in store, the information you propose to exchange for his time and attention. The reader wants to know where you will lead him. […]
writing
A tagline is a brand’s trusty sidekick, running alongside it to assist in the battle to be noticed, understood, and remembered in a splintered, cluttered, and cacophonous world. A good tagline explains a brand; a better one inspires; a great one is memorable. For the very best examples, pith, wit, and a sprinkle of copywriting […]
For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]