Whether hiring someone to craft your tagline or doing it yourself, keep in mind the qualities of winning examples: Brevity – “Make. Believe.” is Sony’s newest attempt to seduce consumers to discover the magic of its products, from electronic devices to entertainment. Clarity – This one is not an absolute, for mystery has its allure. […]

The Press Release Stays Afloat

by Wes Hanson on March 23, 2012

The digital tsunami may have upturned journalism but the media is still paddling around looking for stories. Indeed, the waters have never been more crowded — and old-world press releases remain some of the handiest life preservers. Unlike social media and blogs, press releases are a direct line to journalists, and in the language they […]