email marketing

Headline Tip #5: Promise a Benefit or Solution

by Wes Hanson on April 6, 2012

Your reader is cold and calculating, not altruistic. He wants to know, What’s in it for me? So don’t write a headline like “How to Build a Website.” That just sounds like a lot work without reward (and Lord knows it can be). Write instead “How to Make Money Building a Website” or “How a […]

In headlines every word is key. Literally. Keywords rule internet search. You attract more readers when you use the language your audience uses. Their readership leads to more links, more retweets, more social bookmarks, and more search traffic. Specificity improves headlines. They address readers’ specific interests and needs. A narrower niche also means less competition […]

Headline Tip #3: Learn Free From the Masters

by Wes Hanson on April 4, 2012

A lot of trial, error, and money was expended in crafting effective headlines in the past, the key to sales and readership. Learn from the masters, for free. – People vote on headlines that attract them. What are they voting for? Magazine covers – These guys have been doing this since the 19th century […]

Headline Tip #2: Swipe From the Masters

by Wes Hanson on April 3, 2012

Writing copy does not mean copying someone else’s writing. But you should study what works so you can head off in the most promising direction. You learn by observing as well as by doing. To be a great (or just better) tennis player, for example, you’d be well advised to study the way Federer constructs […]

Headline Tip #1: Headlines Can Change Your Life

by Wes Hanson on April 2, 2012

Of the thousands of words you might publish, the most important will be your headlines. Even the best copy goes undiscovered and unread without a strong headline that tells the reader what’s in store, the information you propose to exchange for his time and attention. The reader wants to know where you will lead him. […]