Whether hiring someone to craft your tagline or doing it yourself, keep in mind the qualities of winning examples: Brevity – “Make. Believe.” is Sony’s newest attempt to seduce consumers to discover the magic of its products, from electronic devices to entertainment. Clarity – This one is not an absolute, for mystery has its allure. […]
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The digital tsunami may have upturned journalism but the media is still paddling around looking for stories. Indeed, the waters have never been more crowded — and old-world press releases remain some of the handiest life preservers. Unlike social media and blogs, press releases are a direct line to journalists, and in the language they […]